Queensland Prawns Launch

‘Throw a Prawn on the Barbie, Sunday, 6 June, 2010’

Wednesday 19 May, 2010. Queenslanders and their mates are being asked to celebrate their state in a campaign aimed at restoring pride in their post code and prawn industry.

Focussing on Queensland Day that falls on Sunday 6 June, a simple mission has been put in place via the internet asking everyone, the state over, to have a barbie, albeit swapping their snags for locally-caught prawns. This “online” campaign is collaboration between the Queensland Seafood Marketers Association (QSMA), and the Australian Prawn Farmers Association (APFA) to promote Queensland prawns to Queenslanders.

Download the Media Release (PDF)