Marketing & Promotion Levy (November 2016)

Australian Prawn Farmers Comment Invited on the Establishment of Farmed Prawn Domestic Marketing Levy

The Australian Prawn Farmers Association (APFA) is embarking on a consultation programme to engage members and farmers about the proposal to develop a national farmed prawn domestic marketing levy.

Members and Australian prawn farmers are encouraged to be part of the consultation process and provide comment on the proposal. As part of the consultation on-farm face-to-face meetings will be held from November to January 2017.

Farmers will be provided material outlining the case for and against the establishment of a farmed prawn domestic marketing levy.

The APFA’s new domestic Market Plan (Sept 2016) has identified both opportunities and challenges for the $87m farmed prawn sector. The establishment of a farmed prawn domestic marketing levy aims to provide the sector the funds to address their needs and build for the future.

APFA Members have indicated that central to this is a desire to implement its marketing strategy over the next five years. This strategy will promote Australian farmed prawns and boost domestic market and supply chain awareness. It will also enable the sector to improve collaboration between farmers, chain partners and regulators.

Following the consultation phase a poll of members and farmers will be undertaken by mail in February-March 2017 to vote on progressing the levy and determine the scale and scope of the marketing levy and related investment. The farmed prawn domestic marketing levy will be managed jointly to the APFA and FRDC.

A separate password protected page will contain access to:

–          Frequently Asked Questions

–          Pros and Cons

–          Department of Agriculture and Water Resources Levies Information []

Further information or to speak to someone as part of the consultation contact Ewan Colquhoun ( or 07 3369 4222).

Helen Jenkins at APFA

P: 0417 006 639


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