Marketing

Marketing & Promotion Levy (November 2016)

Australian Prawn Farmers Comment Invited on the Establishment of Farmed Prawn Domestic Marketing Levy

The Australian Prawn Farmers Association (APFA) is embarking on a consultation programme to engage members and farmers about the proposal to develop a national farmed prawn domestic marketing levy.

Members and Australian prawn farmers are encouraged to be part of the consultation process and provide comment on the proposal. As part of the consultation on-farm face-to-face meetings will be held from November to January 2017.

Farmers will be provided material outlining the case for and against the establishment of a farmed prawn domestic marketing levy.

The APFA’s new domestic Market Plan (Sept 2016) has identified both opportunities and challenges for the $87m farmed prawn sector. The establishment of a farmed prawn domestic marketing levy aims to provide the sector the funds to address their needs and build for the future.

APFA Members have indicated that central to this is a desire to implement its marketing strategy over the next five years. This strategy will promote Australian farmed prawns and boost domestic market and supply chain awareness. It will also enable the sector to improve collaboration between farmers, chain partners and regulators.

Following the consultation phase a poll of members and farmers will be undertaken by mail in February-March 2017 to vote on progressing the levy and determine the scale and scope of the marketing levy and related investment. The farmed prawn domestic marketing levy will be managed jointly to the APFA and FRDC.

A separate password protected page will contain access to:

–          Frequently Asked Questions

–          Pros and Cons

–          Department of Agriculture and Water Resources Levies Information [http://www.agriculture.gov.au/ag-farm-food/levies]

Further information or to speak to someone as part of the consultation contact Ewan Colquhoun (ewan@ridgepartners.com.au or 07 3369 4222).

Helen Jenkins at APFA

P: 0417 006 639

E: helen.jenkins@apfa.com.au

Marketing & Promotion Reports

End of year three summary report LAP producers update Aug 2016

Love Australian Prawns campaign winner of the National Seafood Industry Awards held in Perth at Seafood Directions 2015 in October.

LAP Award Win Press Release (3)

NSIA WINNER 2015 Promotion [CMYK]

Pictured below accepting the National Promotion Award (from left to right) Dr Janet Howieson, Ben Hale, Dylan Skinns, Annie Jarrett, Arthur Raptis, Steve Murphy, Phil Bruce and Warren Lewis.

©iananderick000131

 

Love Australian Prawns Marketing

Prawn Marketing works

Love Australian Prawns Retailer Response

Love Australia Prawns applies for Queensland Seafood Awards – Under the Promotion Section May 2015.

QLD Seafood Industry Awards 2015 Entry Form

Summary of activity undertaken over the last two years – LAP promotional activity

Love Australian Prawn newsletters and updates:

5 Newsletter 5 EMAIL
4 NPS Newsletter 4 Email
3 NPS_Newsletter_3 (3)
2 Prawn Marketing Campaign newsletter 2
1 PRAWN MARKETING NEWSLETTER 28 June2013

Annual Queensland Prawns campaign – check out www.queenslandprawns.com
Each Year for the last two years on Queensland Day – APFA joins with QSMA (Queensland Seafood Marketers Association) to do a new campaign encouraging consumers to eat prawns on Queensland Day. Report from 2011 years activities attached. QP Report 7

FRDC REPORTS
A study of the composition, value and utilisation of imported seafood in Australia. FRDC Project 2010/222.  August 2011. Ruello & Associates Pty Ltd. 2010-222-DLD
Prawn market analysis by Ruello & Assoc Pty Ltd July 2002